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July 4, 2007

Get Paid to Blog and Write Product Reviews

At my firm, J. Livingston Marketing Group, we recommend companies use blogging as a way to connect with your customers. It allows advertisers to monetize their web site traffic, generate viral marketing, link building, and get some much-needed feedback on how their products are faring in the marketplace.


Companies are seeing the value and are willing to pay for it. Companies like ReviewMe.com and PayPerPost are two examples paying anywhere from $5 to $1000 per review. Advertisers like Anthony Arrigo, president of Starry Night Lights has paid between $40 and $100 each for four separate reviews. They were generally favorable, but not 100%. "A couple of them had some good comments and all of them recommended some things on how I can enhance my business" After each review was posted, Arrigo said he noticed a "big spike" in his web site traffic.

These sites are not without their critics - namely other bloggers who question the sites' credibility. "In the current incarnation, they won't work for marketers - and can put bloggers in a difficult position and make them feel like they're selling out," said Scott Kirsner, a blogger and technology journalist.


4 comments:

Dave Martin said...

This kind of thing happens everyday with newspaper and magazine publishers. We'd like to think the editors are't influenced, but they are. Working on the agency side, I've negotiated many deals that included reviews, etc. in their publication. I don't see blogging any different.

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