Web Site Design Stats Debunk the Myth About Keeping Content Above the Fold
There is an excellent study posted on the ClickTale blog titled "Unfolding the Fold" that provides some hard stats about the fold and scrolling in general. These statistics demonstrate that the vast majority of web designers are designing pages with scrolling, that the majority of users do scroll and that a significant portion of them scroll all the way to the page bottom. Their conclusion is that there really is no reason to squeeze all of your content above the fold.
• 91% of the page-views had a scroll-bar
• 76% of the page-views with a scroll-bar, were scrolled to some extent
• 22% of the page-views with a scroll-bar, were scrolled all the way to the bottom
2 comments:
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